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Your Privacy: Overview
This privacy policy (this “Privacy Policy”) sets out the privacy policies and practices for lululemon athletica inc. and its subsidiaries and affiliates including lululemon athletica Australia Pty Ltd., lululemon athletica new zealand limited and lululemon HK limited (collectively “lululemon”) with respect to how lululemon collects personal information. It also describes how lululemon maintains, uses, and discloses personal information. This Privacy Policy applies to information collected from you by lululemon via this website and other websites operated or provided by lululemon, including www.lululemon.com, www.lululemon.ca, www.lululemon.com.au, www.lululemon.com.hk, www.lululemon.co.nz and various subdomains (collectively, the “Sites”); our retail stores (the “Stores”); our Guest Education Centre (the “GEC”); and our mobile applications, as well as any other applications or services that display this policy (collectively, the “Services”), and other places where or means by which we may collect personal information. This Privacy Policy also sets out how you can access and request correction of certain information that lululemon may collect about you. In this Privacy Policy, “personal information” means information or opinion about an individual whose identity is apparent or can be reasonably ascertained from the information or opinion as further defined under applicable privacy laws, including, but not limited to, Your Contacts and other personal information collected through the Services.
Please note that the Sites may contain links to other third party websites that are not controlled or operated by lululemon, including Afterpay. This Privacy Policy does not apply to such third party websites, and lululemon is not responsible for the content of such third party websites or the privacy practices of such third parties. Therefore, lululemon encourages you to request and review the privacy policies of any third parties before disclosing your personal information to such parties or when visiting such third party websites.
If you choose to purchase lululemon's products or services through the Afterpay service which is offered to you on our Sites, please be aware that lululemon is not responsible for the content of their websites or their privacy practices. You should review their PRIVACY POLICY and TERMS of Use prior to disclosing any information to Afterpay or using the Afterpay service.
Consent
BY SUBMITTING PERSONAL INFORMATION TO LULULEMON OR ITS SERVICE PROVIDERS AND AGENTS, YOU AGREE THAT LULULEMON MAY COLLECT YOUR PERSONAL INFORMATION AND YOU CONSENT TO THE USE, DISCLOSURE AND TRANSFER OF YOUR PERSONAL INFORMATION IN ACCORDANCE WITH THIS PRIVACY POLICY AND AS PERMITTED OR REQUIRED BY LAW.
Revisions to This Privacy Policy
lululemon reserves the right, in lululemon’s discretion, to change, modify, add or remove portions of this Privacy Policy at any time and from time to time, without prior notice to you. However, lululemon will treat your continued use of the Sites and Services following such revision as your acceptance of the revised terms. All revisions will be posted to the Sites and will apply to any personal information collected on or after the date posted. lululemon will obtain the necessary consents required under applicable privacy laws if it seeks to collect, use or disclose your personal information for purposes other than those to which consent has been obtained unless otherwise required or permitted by law.
This Privacy Policy was last updated June 15 2022.
Collection of Your Information
lululemon may collect personal information in connection with your use or purchase of lululemon’s products and services, including at the Stores or through your use of the GEC or the Sites or through your use of the Services, which may include information provided in connection with the following activities:
Registering or filling in forms on the Sites or in the Stores. This includes information you may provide when you request additional information about lululemon’s products and services or sign up to receive lululemon’s e-mail newsletters or coupons.
Downloading and using one of our mobile applications.
Completing a profile or uploading goals to the Sites.
Purchasing any product or service from lululemon, whether at a Store or through the GEC or the Sites.
Providing design or product feedback or making other submissions to lululemon.
Visiting our stores where we use closed circuit television (CCTV).
Requesting information or assistance from lululemon. lululemon may also keep a copy of any communications or correspondence you may send to it, including any e-mail communications.
Participating or responding to consumer survey or requests for consumer’s opinions, concerns, and preferences regarding lululemon’s products and services.
Participating in consumer contests, sweepstakes and other promotions.
Using other features of the Sites or Services that may be offered from time to time, and may require such information in order to utilize the feature (including but not limited to making a Submission as defined in the Terms of Use).
The personal information that lululemon may collect may include your name, username, password, email address, age, date of birth, gender, address, telephone number, credit card and debit card numbers (with expiration dates), personal preferences, and any other personal information that you choose to include in your profile, your submissions of your goals to lululemon, or in other communications to lululemon. In addition, lululemon may collect additional information from users of our Services, such as our mobile applications as described in the “Mobile Applications” section below. You represent and warrant that you have the right and authority or have obtained all necessary consents to provide any information, including any personal information of another individual, that is provided by you to lululemon.
lululemon may also collect information that may not be personal information, which may include, but is not limited to, the frequency of user visits to the Sites and Services, the routes by which users access the Sites and Services and use of any hyperlinks available on the Sites and Services. lululemon or its service providers and agents may process and use this aggregate data for various purposes including, but not limited to, analysis of this data for trends and statistics, development of the Sites and Services and the Sites’ and Services’ features and offerings, assessing patterns of use, or planning and evaluating marketing initiatives. This information is gathered by certain tools and methods such as the collection of your IP address or the use of cookies and is maintained, used and disclosed in aggregate form unless otherwise noted.
Mobile Applications
lululemon may from time to time offer users the ability to download and use mobile applications. By downloading and/or using these mobile applications, you agree to any applicable Terms of Use, which shall be provided to you when you download the mobile applications and which shall be available at any time during your use of such mobile applications, as well as to this Privacy Policy. You may be required to provide personal information in order to use the mobile application, including your first name, last name, email and password. You will have the option of providing other personal information in connection with your use of the mobile application, such as your picture, your physical location, your birthdate and your gender.
If you have provided permission through your device to allow us to collect location information, lululemon may obtain pinpointed physical location information from technologies like GPS, Wi-Fi, or cell tower proximity. You should check with your device provider on how these settings concerning location information are updated. The mobile application may use the geo-location features of that application (GPS or network-based) to support your use of location-based tools such as locating classes, teachers and studios near you.
Some of our mobile applications allow you to connect with Facebook and import your Facebook information, such as your friends’ names, as well as your device contact list (collectively, “Your Contacts”) into the application for the purpose of allowing you to invite such persons to download the application or to invite them to participate in certain activities, such as a yoga class. If you agree to connect our mobile applications with Facebook and to share information and Your Contacts, you grant lululemon permission to access and use such information for such pu
